Our Works - AquaPartner – Empowering Retailers in the Aquaculture Value Chain

AquaPartner is a retailer-focused multilingual app streamlining aquaculture product sales. DesignPettai collaborated to enhance the experience, enabling retailers to track stock, manage farmer networks, and access product schemes seamlessly.

Client
AquaPartner
Year
Service
User Experience and Interface Design

Product Building Approach & Contributions

DesignPettai plays a key role in augmenting the design and product efforts for AquaPartner, working closely with a small, agile team to ensure incremental growth and adoption. The approach includes:

Brainstorming & Rapid MVP Development – Understanding retailer needs and launching a quick MVP to validate core features.

Cross-App Workflow Design – Ensuring smooth interactions across three user groups and applications (retailers, farmers, and field officers).

Usage Metrics & Iterative Enhancements – Leveraging Clarity and other analytics tools to track adoption, refine features, and drive engagement.

Incremental Capability Building – Introducing new features in phases to ensure a steady increase in usage and value delivery.

Collaboration and Execution

AquaPartner follows an iterative and feedback-driven development model, similar to AquaFarmer. Weekly alignment meetings with stakeholders, engineering, and field teams help maintain continuous collaboration and adaptability. This ensures that product decisions remain relevant to real-world retailer challenges while keeping AI and backend integrations streamlined.

By building in increments, closely tracking user behavior, and iterating rapidly, the AquaPartner app is evolving into a robust and indispensable tool for retailers in the aquaculture ecosystem.

What we did

  • Product Management
  • User Experience

DesignPettai and Sathyan are integral part of our team helping transform product ideas from 0 to launch

Murugan Chidhambaram
Head of Digital Transformation

Tell us about your project

We operate out of

  • Chennai
  • Hyderabad
  • Bangalore
  • Tirunelveli
  • Thanjavur
  • Nottingham, UK