Our Works - Empowering Mobility with Zero Commission

How do we redefine something that has been established by the seasoned? But still make it unique brand experience for Yaary’s Rider app. This was the challenge the team embraced at the outset and we are happy with what we are able to accomplish the amazing Engineering team at Yaary. We built an UX System that scaled to both iOS and Android

Client: Yaary Rider App - Android and iOS
Year: 2023
Service: Mobility Platform Integration, Technology Enablement

Overview

Yaary is a driver-focused mobility platform in India that aims to provide affordable, fast, and reliable rides while empowering smaller players in the mobility ecosystem. The platform operates on a 0% commission model, which distinguishes it from many competitors. Yaary’s primary goal is to enable technology for small fleet owners, auto associations, and electric vehicle providers, facilitating their integration into the broader mobility network.

Key Features and Services

Zero Commission Model: Yaary offers its services at 0% commission, allowing small businesses and individual drivers to maximize their earnings.
Technology Integration: The platform supports integration with open protocols such as BECKN/ONDC, ensuring seamless connectivity and interoperability.
Broad User Base: By leveraging existing customer bases from platforms like PhonePe and WhatsApp, Yaary ensures a steady stream of riders for its diverse mobility services.
Stakeholder Support: Yaary collaborates with small fleet owners, auto associations, and electric vehicle providers to enhance their capabilities and service offerings.

What we did

Mobile App Design
Branding
Marketing Design
Recon Dashboard

Challenge: Differentiating While Meeting Expectations

Plenty of reference apps existed, which helped in research but also posed a challenge—how do we create a seamless yet distinct ride-hailing experience?

Key Focus Areas

Optimizing for a Quick Booking Flow: The flow was designed to be as fast as possible while maintaining essential ride details for clarity.

Retaining Established Patterns: Riders already had mental models of how ride-hailing apps work, so we had to align with their expectations while making subtle improvements.

Creating a Unique Brand Identity: In a space dominated by established players, branding and user experience were key in carving out a distinct position.