Case Study - Marketing and Promotions

Branding Elements

Logo and Brand Colors

• The DesignPettai team crafted the "Yaary" logo with a keen understanding of the brand's needs, resulting in a stylized "Y" and a vibrant orange and white color palette.
• Their work ensured that the logo scaled beautifully across various promotional materials, enhancing brand recognition and recall.

Vehicle Illustrations

• Illustrations of different vehicles, including a car, an auto-rickshaw, and a motorcycle, each displaying the "Yaary" logo, suggest the app supports various transportation modes.
• The illustration of a man in traditional attire indicates a focus on local or regional relevance, aiming to connect with the target audience.

Landmark Illustrations

• Iconic landmarks such as the Charminar and India Gate are included, symbolizing the geographical areas the service covers and enhancing cultural connection.

Statue Silhouettes

• A skyline silhouette with statues suggests cultural or historical significance, reinforcing the brand's appeal to local values.

Promotional Materials

Wraps and Posters

• Vehicles like auto-rickshaws are wrapped with "Yaary" promotional materials, showing a strategic use of local transport for advertising.
• Posters highlight offers such as affordable ride rates, demonstrating competitive pricing strategies to attract customers.

In-Location Branding

• A branded kiosk or booth features the "Yaary" logo, indicating physical locations for customer interaction and brand presence.

Advertisements and Flyers

• The collage shows flyers and advertisements placed in strategic locations to enhance visibility and brand awareness.
• QR codes on ads suggest efforts to drive digital engagement and encourage app downloads.